I traveled a couple days a go back in time to the year 1994 to an internet marketing and advertising conference. Wait a moment. Did I say 1994? Yes I did and I am not trying to trick you. See here the video recording of one of the first, if not the first internet marketing and advertising conference, which was held on November 4th,1994 in San Francisco, California. What happened?Ken McCarthy is the first speaker and talks about opportunities. He was very forward thinking and you might think that what he says is obvious and logical. They were not in 1994. The second speaker is Marc Andreessen, co-Founder of Netscape, which was founded just a bit earlier in 1994 as well after the overwhelming success and popularity of their software called “web browser”, the original “Mosaic” and the creation of the World Wide Web as we know it today.The Web is just existed for a year or so when the conference was held.link to videoIt was a nice trip back in time. It also brought some memories back and a chuckle when I heard Ken talk about the role of BBS systems in the growth of the internet.I have to say that he was a bit off when it comes to the role of Bulletin Board Systems (BBS) would play in getting people online by becoming something like a mini-ISP. True, a lot of BBS software development companies were jumping on the bandwagon and worked on internet integration into their[…]
I know that this post is a bit off topic and I promise that it will not be like it was between May and July 2006. I made a post at Search Engine Journal yesterday that causes quite some misunderstanding and a discussion that did not have much to do with the original post. That lead to an edit of the post which is available here and includes an Edit Note that points to the original post and comments at my family website.You can find the original post and comments here.The family site does not allow any comments so I post this article here at my Roy/SAC blog for the purpose of providing the ability to have people comment or ask questions to go deeper into the subject.So feel free to add your comments regarding the original post and comments that are about the issue with Nazi-Germany and the Holocaust here. If your comment is about the issue with Google, nofollow and Affiliate Marketing, please comment at the current post at Search Engine Journal. Thanks.
SeekingApha published in their news column today Google’s announced of the beta launch of their newest Addition to Google AdSense. CPA Ads. AdSense offers already the option for Advertisers to select specific publishers to display their Ads. Payments are done on CPM basis, which stands for Cost per Mill or Cost per 1,000 Ad Impressions (Displays). CPA on the other hand stands for Cost per Action. The Advertiser pays a specific amount in commission to the publisher who refers a customer to the Advertisers site that performs a desired action. This is Affiliate Marketing and not classic Display Advertising anymore. Relationships based on CPA integrate the publisher into the sales process. It is of the interest of the publisher as much as it is for the Advertiser to send quality leads to the Advertisers offer instead of just displaying the Ads or just care about the clicks. This is huge. Google enters the domain of companies like ValueClick. Was the announcement of CJ’s LMI just a counter measure of ValueClick who probably saw this coming? What will be up next? I don’t think that it will be a ValueClick killer as the flashy Head Line at SeekingApha states, but it will certainly cause some movement in the Advertising industry; hopefully to something better, safer and more measurable. I guess we will see. The new CPA System provided by Google will be a very interesting alternative to current compensation models for some publishers. Too bad, that you must get an invitation[…]
The whole Affiliate Marketing industry is debating in forums, magazines, blogs and news sites the issue of Affiliates that bid for the merchants trademark(s) at PPC Search Engines. I have not seen a discussion so far that talks about Affiliates that show up in the top positions of the natural search result pages (SERPS) for the merchant trademark(s) at the search engines. I haven’t much though about this myself to be honest with you, but that changed after I had a conversation with a merchant who was looking for a tool to find affiliates that copied content from certain pages of the Merchants Website. It is usually not a problem, if affiliates copy content from a merchant site. On the contrary, affiliates are often encouraged to do so. This makes sure that the message send to customers remains true. Something that is not always the case, if the affiliate writes its own content. The merchant I talked to had no general problem with that, but he has a problem with affiliates that copy content from some very special pages. The merchant is doing active SEO (Search Engine Optimization) or to be more precise, is using the (expensive) services of a SEO Company. if you are doing active SEO and special optimized Landing Pages are created (one of the items you usually get with an expensive SEO package) , you certainly don’t want anybody to copy it. Affiliate Managers (AM’s) should look out for Affiliates that do this. But here is[…]
RecapABestWeb started commenting on Beth Kirsch Post “CJ’s Link Change an Indicator of an Integrated ValueClick Behavioral Marketing Network?” at ReveNews and credited me for “fleshing it out”.It was pointed out that “Kellie aka Ms.B” talked about this prior my blog post at this thread at ABW.To give credits to the right person, I have to give it to Wayne Porter who interview with the VC Exec at iMedia Connection on 5/30. Everything fell into place after I read it.I had the general feeling, that the Initiative is about tracking of additional data right from the beginning. That’s why did I call my rather sarcastic post on 5/26 “Are you ready for CJ Analytics?”.I knew that something was missing at that point. The CJ Podcast hardened this feeling and when I read the interview on 5/30 did finally everything make sense.I collected more information and did some more specific research before I posted my very long post on 6/5. I had more notes with more to cover, but it was already long enough. I posted some as comment at Beth’s post at ReveNews.Further ResearchI did some more research after it struck me on 5/30. ValueClick moves into an area DoubleClick has been before in 2000 and got the federal government involved.The Federal Trade Commission initiated an investigation of DoubleClick after a suit was filed in California alleging violations of the State Constitution. See the paper from July 2000 published at epic.org.The Network Advertising Initiative (NAI) was mentioned and their “self[…]
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