SeekingApha published in their news column today Google’s announced of the beta launch of their newest Addition to Google AdSense. CPA Ads. AdSense offers already the option for Advertisers to select specific publishers to display their Ads. Payments are done on CPM basis, which stands for Cost per Mill or Cost per 1,000 Ad Impressions (Displays). CPA on the other hand stands for Cost per Action. The Advertiser pays a specific amount in commission to the publisher who refers a customer to the Advertisers site that performs a desired action. This is Affiliate Marketing and not classic Display Advertising anymore. Relationships based on CPA integrate the publisher into the sales process. It is of the interest of the publisher as much as it is for the Advertiser to send quality leads to the Advertisers offer instead of just displaying the Ads or just care about the clicks. This is huge. Google enters the domain of companies like ValueClick. Was the announcement of CJ’s LMI just a counter measure of ValueClick who probably saw this coming? What will be up next? I don’t think that it will be a ValueClick killer as the flashy Head Line at SeekingApha states, but it will certainly cause some movement in the Advertising industry; hopefully to something better, safer and more measurable. I guess we will see. The new CPA System provided by Google will be a very interesting alternative to current compensation models for some publishers. Too bad, that you must get an invitation[…]
The whole Affiliate Marketing industry is debating in forums, magazines, blogs and news sites the issue of Affiliates that bid for the merchants trademark(s) at PPC Search Engines. I have not seen a discussion so far that talks about Affiliates that show up in the top positions of the natural search result pages (SERPS) for the merchant trademark(s) at the search engines. I haven’t much though about this myself to be honest with you, but that changed after I had a conversation with a merchant who was looking for a tool to find affiliates that copied content from certain pages of the Merchants Website. It is usually not a problem, if affiliates copy content from a merchant site. On the contrary, affiliates are often encouraged to do so. This makes sure that the message send to customers remains true. Something that is not always the case, if the affiliate writes its own content. The merchant I talked to had no general problem with that, but he has a problem with affiliates that copy content from some very special pages. The merchant is doing active SEO (Search Engine Optimization) or to be more precise, is using the (expensive) services of a SEO Company. if you are doing active SEO and special optimized Landing Pages are created (one of the items you usually get with an expensive SEO package) , you certainly don’t want anybody to copy it. Affiliate Managers (AM’s) should look out for Affiliates that do this. But here is[…]
RecapABestWeb started commenting on Beth Kirsch Post “CJ’s Link Change an Indicator of an Integrated ValueClick Behavioral Marketing Network?” at ReveNews and credited me for “fleshing it out”.It was pointed out that “Kellie aka Ms.B” talked about this prior my blog post at this thread at ABW.To give credits to the right person, I have to give it to Wayne Porter who interview with the VC Exec at iMedia Connection on 5/30. Everything fell into place after I read it.I had the general feeling, that the Initiative is about tracking of additional data right from the beginning. That’s why did I call my rather sarcastic post on 5/26 “Are you ready for CJ Analytics?”.I knew that something was missing at that point. The CJ Podcast hardened this feeling and when I read the interview on 5/30 did finally everything make sense.I collected more information and did some more specific research before I posted my very long post on 6/5. I had more notes with more to cover, but it was already long enough. I posted some as comment at Beth’s post at ReveNews.Further ResearchI did some more research after it struck me on 5/30. ValueClick moves into an area DoubleClick has been before in 2000 and got the federal government involved.The Federal Trade Commission initiated an investigation of DoubleClick after a suit was filed in California alleging violations of the State Constitution. See the paper from July 2000 published at epic.org.The Network Advertising Initiative (NAI) was mentioned and their “self[…]
Today started the biggest Sport event in the world which is watched by more people than the Olympic Games.Four years ago did I receive some good meant comments from friendly fellow Americans, who reminded me, that the Superball is not this time of the year. The rest simply ignored me having no clue what I was talking about.But this year is everything a bit different. The fact that the American National Team beat first Mexico and then almost Germany, two “soccer nations”, the Information that they were making it as far as the Quarter Finals eventually got around in a Nation that considers Soccer a sport for Girls (The Women Soccer Team was always one of the Top Teams in the World).Back then when the US kicked Mexico out of the play-offs and moved up to the quarter finals took nobody notice, While the US Team had the success of their Life did the general US population (excluding the Latinos) watch the re-run of an old Seinfeld episode. Comments on the Day after reached from “I am not buying anything” to “That explains why the Mexican/American made such a long face today.”.Now it’s 2006 Time for another World Cup (every 4 years), this time being held in Germany, the country I was born and grew up in. I was amazed, that Americans began to mention that the soccer world cup is going to start in Germany soon.Today on Friday 6/9/06 was the opening match and the nation that was until[…]
I forgot to post about the Petition against Commission Junctions Link Management Initiative.I believe it was actually good that I post about it separately, because it would have gone lost in my very long post.Scott Jangro started the Petition and almost 150 people signed and commented it by now already.I encourage every Commission Junction Affiliate that sees this post to sign the Petition, because it will be in your own best interest.Link to CJ-Petition against CJ’s LMIThe changes are very slim, that CJ will change their plans back, but at least will they know what affiliates are thinking about it.It also sends a message to the Merchants at CJ who should have an interest in keeping Affiliates in general and also keeping them busy promoting their products rather than updating and re-programming all their Websites. There might be a tiny chance to convince CJ to re-think their initiative , if Merchants and Affiliates let hear their voices together and say: NO-LMI!