I just came across Seth Godins post about the unveiling of the new Olympic Games logo for the 2012 Olympic Summer Games in London UK.
The official post (or whatever you want to call it) was actually made by the BBC.CO.UK on June 4, 2007. The ugliness of the logo made me actually create an account at the BBC website and leave this comment about the logo.
This is is ugliest logo for an important event like this I have ever seen. Starting with the colors and ending with the shapes. It looks like the “broken Olympics” or the baby girls Olympics logo that was dropped by one of the baby girls when the pampas slipped.
The worst thing is that:
- £400,000 were wasted on this piece of junk
- a bunch of official guys brag about it as if it would be the best thing since Michelangelo’s “The Last Judgement” painting on the altar wall of the Sistine Chapel in Rome.
I added the logo to the post only for one reason. As proof that I am not talking BS here and that it is really as ugly as I said it is.
For this amount of money could they have gotten tens of thousands great logos designed by artists from around the world. They could have just started a contest at deviantART.com and offered £10,000 as prize money. That’s it. Problem solved.
I actually recommend that they still do that. It’s still enough time to fix the “broken logo”.
Carsten aka Roy/SAC