Affiliates, Trademarks and Organic Search Engine Results
The whole Affiliate Marketing industry is debating in forums, magazines, blogs and news sites the issue of Affiliates that bid for the merchants trademark(s) at PPC Search Engines. I have not seen a discussion so far that talks about Affiliates that show up in the top positions of the natural search result pages (SERPS) for the merchant trademark(s) at the search engines. I haven’t much though about this myself to be honest with you, but that changed after I had a conversation with a merchant who was looking for a tool to find affiliates that copied content from certain pages of the Merchants Website. It is usually not a problem, if affiliates copy content from a merchant site. On the contrary, affiliates are often encouraged to do so. This makes sure that the message send to customers remains true. Something that is not always the case, if the affiliate writes its own content. The merchant I talked to had no general problem with that, but he has a problem with affiliates that copy content from some very special pages. The merchant is doing active SEO (Search Engine Optimization) or to be more precise, is using the (expensive) services of a SEO Company. if you are doing active SEO and special optimized Landing Pages are created (one of the items you usually get with an expensive SEO package) , you certainly don’t want anybody to copy it. Affiliate Managers (AM’s) should look out for Affiliates that do this. But here is[…]
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